MERITUM
MERITUM

Go from selling sessions to selling high-ticket programs in 60 days, without spending your time on content.

For private sports coaches and trainers who already get results but still sell their time one session at a time. We build your program, I write the scripts and handle the content. You keep coaching.

My guarantee: if you don't sell 5 high-ticket programs in 60 days, I work for you for free until you do.

5
high-ticket programs sold, the target
60
days to get there
2-3
hours a month of your time to film

Sound familiar?

Your work is worth a program. You're still selling it by the hour.

The MERITUM Method

Being valuable and being perceived as valuable are two different things.

Five steps that turn the work you've already done into a high-ticket program people trust before the call. Nothing manufactured: just your real level, made easy to see.

1

The Clarity Cut

Who you serve, what changes for them, and the high-ticket program you'll sell instead of single sessions.

2

The Merit Vault

The results, client words and story you've already built, but never put online.

3

The Perception Reset

Your bio, highlights, pinned posts and link, rebuilt so your level is obvious in 3 seconds.

4

The Visible Merit Engine

I write the scripts, you record in one 2-3 hour session a month, and I handle the editing.

5

The Premium Pipeline

A clear profile, a landing page and an easy way to book. Content that starts conversations, calls I prep you for, and a program price you can hold.

The program

Two ways to get there. Same target.

Both tracks use the same method and are built to get you selling 5 high-ticket programs within 60 days. The difference is who does the work.

60 daysPremium · fully hands-off

Done-For-You

All five phases handled for you end to end, with a check-in call every week. Your part: one recording session a month, approving drafts and taking calls. Everything else is on me. You keep full ownership of every account.

60 days

Done-With-You

Same method and the same materials as Done-For-You. The difference is who does the work: I guide you one-to-one through each phase, and you build it yourself. Same 60-day target.

What changes

From selling hours to selling programs

You sell one session at a timeYou sell a program, paid upfront
Cancellations and slow seasons cut your incomeYour income doesn't depend on every session
Views with nowhere to goEvery view has a clear offer and next step
Your Instagram makes you look averageYour profile shows your level in 3 seconds
You negotiate your price out of fearYour content justifies the price before the call

Who this is for

Read this before you book

This is for you if

  • You coach all day, your results speak for themselves in person, and your clients come from word of mouth.
  • You already get results you could deliver over 6 months, and you're tired of trading hours for money.
  • You don't have time to make content, and you're tired of watching people with less experience get the clients online.
  • You're disciplined and responsible, and you don't wait for the world to hand you recognition.
  • You want inbound demand and the leverage to walk away from the wrong client.

This isn't for you if

  • You want MERITUM to manufacture authority you haven't actually earned yet.
  • You want to become an influencer, not a recognised professional.
  • You're waiting for someone else to be responsible for your results.
  • You want overnight fame instead of a reputation that matches your real level.
  • You want to keep selling single sessions.

Your next step

Book your free audit call

What you get

No pricing pressureOnly for coaches who've done the work30 minutes

The no-pitch promise

This call is a real audit, not a disguised pitch. If MERITUM isn't the right fit for you, I'll say so - and point you somewhere that is.

David Hoti

About

Hi, I'm David Hoti

Founder, MERITUM

I grew up in Italy. At 16 I wanted an iPhone, so I started my first business and bought it myself before turning 17. Later I worked with brands and influencers, but I didn't want to build my own profile. Honestly? I was too insecure.

At 18 I moved to the US on a soccer scholarship. The first couple of years were hard, and I wanted to quit many times. I stayed, finished my bachelor's in Business Administration, and I'm now working on a master's in Data Science.

In summer 2026 I worked in business development for a company in the Hamptons, managing relationships with multimillionaire clients. That's where I saw it: talent wasn't what I was missing. Visibility was. So I built MERITUM, for people whose work is better than their Instagram makes them look. I'm still building, and my goal is to retire my parents.

Questions

Frequently asked questions

No. It's a real audit of your current positioning and reputation, and you'll leave with a 60-day plan whether we work together or not.

Private sports coaches and trainers who already get real results, could deliver them over a longer program, and still sell their time one session at a time.

No. MERITUM isn't about fame or content for its own sake. It's about building a reputation that accurately communicates the professional you've already become.

Same method, same materials, same target: 5 high-ticket programs sold in 60 days. The difference is access to me and who does the work. Done-For-You: I build and run it for you, with a call every week. Done-With-You: I guide you one-to-one while you build it yourself.

One 2-3 hour recording session a month, from scripts I write. I handle everything else: the profile, the editing and the back end. You approve the drafts and take the calls with new clients.

No. You choose: post it yourself, schedule it ahead of time, or let me post it for you.

Yes, always. I work from the outside as your operator. You choose how much access to give.

Your current clients bought sessions. A program is a different product, with a clear outcome and support between sessions, and often a different buyer. We build it together, and your current clients can keep their price for a while.

I get it. I hid my own work for years because I was afraid of how it would look. You don't need to dance or chase trends. You talk about your work the way you already do with clients, and I handle the rest.

No. Followers are a side effect. Clients are the goal. A page with 5k followers and 10 booked calls beats one with 50k and none.

I draft everything and send it to you before anything goes live. If it doesn't represent your values, I'll change it.

That depends on which track fits you, and we'll walk through it on the call. MERITUM only works with people who are the right fit, not everyone who asks.

Make your reputation catch up to your ability.

Book a free 30-minute audit call and find out exactly what's standing between the work you've already done and the high-ticket programs it should be earning you.

No pitch · 30 minutes · only for coaches who've done the work

Book my free call